Started as a medium-sized factory producing coated wafers and wafer sticks in southern Malaysia around end of 1991, Munchy Food Industries Sdn. Bhd. has now surreptitiously evolved to lead as Malaysia’s first-class confectionery producer.Managed by a team of energetic young executives, the headquarter is now operating its 50-million investments on its newly constructed 4-hectare premises. Realizing the constant entry of new brands into the market, Munchy Food maintains its competitiveness through endless upgrading of its operations, marketing, sales and distribution, research and development, and most importantly, capital-intensive investments. Most of these heavy investments derive from world-class machinery and automation, computerization, and ERP engagement for its management.In order to stay ahead of the competition, Munchy Food is well equipped both internally and externally. Despite heavy internal investment with world class machinery plant, externally, Munchy’s sales force is armed with handheld mini computers to ensure the efficiency of data flow and first class service to all its customers. Today, there are over one hundred sales personnel, fifty delivery trucks, and six direct branches throughout Malaysia servicing more than ten thousand outlets. Apart from its domestic market, Munchy’s quality products are constantly exported to many countries around the world, such as Australia, Bangladesh, China, Hong Kong, Indonesia, Japan, Mauritius, Middle East countries, Mongolia, Nepal, Oman, Philippine, Singapore, South Africa, Taiwan, Thailand, The United States, and so on. Bearing the goal of “Munchy’s is every where around the globe? Munchy’s export team is working extremely hard to increase the numbers of its international markets.Presently, Munchy’s strength lies in its high quality and diverse product range. Coupled with marketing strategies like manufacturing nutritional biscuits in convenient packets as well as coated and cube wafers at lower prices than competitors, the company’s range always spells a hit. Munchy Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity. Carrying the spirit of “Malaysia Boleh? Munchy Food too is priming itself on the ability to utilize the level of automation technology and relevant expertise in the industry available and it very much on the threshold in attaining greater heights. Buy any of Munchy’s products today, and you will find that it’s as good as any international brands in terms of quality, taste, packaging, etc.By striving towards VERY MUNCH IS A SATISFACTION!? Munchy is indeed aiming itself to be a Malaysian Wafers, Biscuits, and Confectionery Power House.